Social Media Marketing & Management

Social Media Management


Social Media Management is managing your online interactions and content across social media platforms. It is not only posting, but also includes engaging with your audience and increasing reach and visibility. Social Media Management

Ingredients of Social Media Management


Managing social media consists of various tasks that must be considered.

– Developing a Social Media Strategy

It is important to have a strategy that will help you get closer to your marketing goals. The strategy should answer questions such as the frequency of posting, the type of content to be posted, responding to comments and questions etc.

– Creating a Schedule

Being consistent and posting quality content is key to keeping customers engaged. It is important to know when to post, what to post, and on which platform.

– Content Creation

Creating and publishing content is not an easy task. It involves understanding the platform you are using and the audience you are targeting. Developing creative content in the shape of text, pictures, and video, requires professional writers. Auditing is also important as posts with grammatical mistakes will usually reflect unprofessional work. Posts should trigger interactions with your audience such as commenting, re-posting, and liking.

– Responding to Fans and Followers

Responding to comments is a very important part of social media management. customers questions, concerns, and comments should be responded to, which reflects your quality of customer service. A great attention must be given to your responses as these will be public.

– Engaging with Others

Being in social media does not mean that you only post about your products or services. It also means engaging with others and building relationships. This will help you expand more on social media and gain a better reach and influence. 

– Creating Advertising Campaigns

Creating Advertising Campaigns will help you reach those that you cannot reach through your organic content. It will help you target specific audience and be more visible.

– Managing Contests and Giveaways

These will help you keep your audience engaged as well as grow your fans/followers base. Be aware that these types of tactics will require processes and procedures in terms of establishing rules and guidelines, submissions acceptance rules, choosing winners etc.  

– Tracking Performance

Measuring your performance in social media is an important part of social media management, as it will help you know if your work was successful or not and did it meet your marketing goals. By measuring your performance you will better know your return of investment and weather you have put your resources in the best place or not.

Social Media Marketing


Social media marketing is the use of social media platforms to promote a product or a service. It gains its popularity from the fact that millions of users are interacting in social media platforms in a daily basis. Therefore, it it’s a very good place to market products, services, brands etc. Top Social Media Platforms include Facebook, Twitter, Instagram, and YouTube to name a few.

social media marketing includes the management of a marketing campaign, governance, setting the scope,  and the establishment of a firm’s desired social media culture and tone. It is important to understand that one of the strategies used in social media marketing is the encouragement of the users to post and create content, which known as “User Generated Content”.  This works in a similar way as the “word of mouth”, and it increases the popularity of the firm among users.

Importance of Social Media Marketing


Social media is a cost-effective way of marketing your brand. You can do more with less compared to traditional ways of marketing. It event fits all sizes of budgets.

A successful marketing campaign should be directly seen in the increased revenues of the firm, as it increase the reach of the firm online and therefore attract more and more customers.

– Google Ads (previously Google Adwords)

– YouTube Advertising (Only pay when they watch your video ad)

– Facebook Ads

– Instagram ads

– LinkedIn  ads

– Twitter ads


Advertisements Business Models


Cost per Click is the most popular business model in social media. It is a pricing model that will charge you only when customers click on the advertisement. It is also called Pay per Click. You can specify your budget so that you don’t exceed it.

This pricing model will help you expose your ads even if customers don’t click on it, which means free advertisement to your brand, as you will be charged only if customers click on it. It also helps you target specific audience.

Cost per Mile is a pricing model that focuses on impressions. In this model you pay a flat rate, such as a fixed amount per 1000 impressions. It is also called Cost per Impression or Cost per Thousand. This pricing model has the lowest cost compared to other models.

Cost per Action is when customers not only click on the ad but also take a specific action as well such as sending a request, calling, downloading a file, signing up, becoming a member, watching a video, completing a survey etc. This pricing model is also called Cost per Acquisition or Cost per Lead. In cost per action model you will only be charged if all required actions are completed, otherwise you don’t pay anything. This pricing model helps you get more brand exposure and it generates direct revenues .

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