Search Engine Optimization (SEO)

In Oman, Google is the number 1 search engine used by Consumers for searching for products and services. This means that the more you are visible in google the more consumers will find you and thus the more business you will get.  Google is driving traffic to websites through its search results. But it is worth to note, that approximately all searchers do not view the second page of the results, leave the other pages off course.

So what is search engine optimization (SEO).

SEO “is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national searches” wikipedia

Is it worth doing SEO to my website?

Yes it is. In the world of the Internet, there are billions of websites and your website is buried among them and is nearly impossible to find it unless one knows it. Therefore, what is the benefit of having a website that nobody knows about it!

SEO will make your website known and visible. In addition, whenever someone searches for a products or service that you provide, then your website will directly pop-up and present your brand. This will make your website work as the perfect marketing agent. It will market your products and services even when your are not around, as it never sleeps and works 24/7.

SEO beats the traditional marketing ways. It requires less investment and nearly no supervising and control. It will take care of marketing automatically.

Common Problems in SEO

Many SEO companies are doing shortcuts in order to get good ranking results for their client’s websites, but these shortcuts may harm the website in the long run. We at Advanced IT recommend doing SEO with highly reputable SEO companies only. Below is a list of some of the major issues related to bad SEO, according to Semrush (world’s leading competitive research service for online marketing)

1- Duplicate Content

2- Missing Alt Tags and Broken Images

3- Title Tag Issues

4- Meta Descriptions

5- Broken Internal and External Links

6- Low Text-to-HTML Ratio

7- H1 Tag Issues

8- Low Word Count

9- Too Many On-page Links

10- Incorrect Language Declaration

11- Temporary Redirects

According to Semrush, “These 11 common issues are hurting many sites’ optimization efforts. Our research shows that a lot of websites have very serious on-page SEO issues. Yes, not all of them impact your rankings equally. However, bad SEO is not always about a direct violation of search engine rules, it sometimes results from simply not taking proper care of your website and your users. Yes, manual temporary redirects may not affect your rankings as severely as other on-page issues, and, yes, of course, there is no such thing as a duplicate content penalty or a title tag issue penalty. But, you should definitely be aware of such issues, because they affect your traffic and your user credibility, and, as a result, lead to profit losses. And there is always the chance you could get to a critical point where a lot of small mistakes can accumulate and snowball into a litany problems that can destroy your website’s rankings in SERPs”.